Not wanting to be difficult, but I will anyway. The difference between
maketing and science theories put forth in science are repeatable in
independent experiments by independent researchers and normally
reported in some sort of peer review publications. In marketing these
claims are normally reported by researchers either funded by the
company or by the company itself. Scientific endevor is to try to
uncover "truth" about our physical world - marketing is to sell
product. There is nothing worng with selling product or marketing - but
marketing should not be sold as rock solid science.
If you have such peer reviewed independent verifications of your claims
- I'm all ears. Jonni also has a very good question.
I'm not saying you are wrong or right - but marketing should not be
confused with independently validated scientific through carefully
designed and executed experiments on a sufficiently large random sample
to make the results statistically valid.
Regards,
Truman
Ridecamp Guest wrote:
Please Reply to: Richard Sacks rsacks@xxxxxxxxxxxxx or ridecamp@xxxxxxxxxxxxx
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Again, we state that our pad lowers the surface temperature of
the horse by as much as 7 degrees. It was tested by using thermocouplers (temperature sensors). This is in addition to any evaporative cooling. We have stated this on our web site for the last 2 years. If you go there you can read what we say. We believe our pad will always be as much as 7 degrees cooler than
any other pad. This is done by the use of phase change material.
The blood flow increases are accomplished by another smart textile, Holofiber. The physiology of mammals are very similar.
That is why we make the claim regarding blood flow issues. Tests done on horses can be expected to have similar results as those done on humans. Of course any testing we do may have you saying that it is biased. We more than willing to have our pad tested against any other by an independent testing agency sponsored by a non biased third party.
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-- "It is necessary to be noble, and yet take humility as a basis
"It
is necessary to be noble, and yet
take humility as a basis.
It is necessary
to be exalted, and yet take modesty as a foundation."
