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Well said!  I don't care which segment of a market ads are directed to. 
 I do care (& think it's foolish) when the ad reads so as to insult and 
belittle another, very large market segment.  There are smarter ways to 
advertise in this day and age.
Laney

KYielding@xxxxxxx wrote:
> mike everett said, in part, "...we advertise to different markets all 
> the time. one ad is not intended to attract or please 100% of the 
> market, that is impossible..."
>  
> OK so this ad was aimed at men who look for air headed women, probably 
> with big boobs and no brains, wearing diamonds and with a closet full of 
> shoes and they thought they would find these guys by advertising in 
> Western Horseman?  Ha.  Mistake.  Big Mistake.
>  
> Kathleen, driver of Chev diesel truck
> wearer of diamonds in ears
> owner of 20 or so pair of ...BOOTS!
> Subscriber to Western Horseman


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