mike everett said, in part, "...we advertise to different markets all the
time. one ad is not intended to attract or please 100% of the market, that is
impossible..."
OK so this ad was aimed at men who look for air headed women, probably with
big boobs and no brains, wearing diamonds and with a closet full of shoes and
they thought they would find these guys by advertising in Western
Horseman? Ha. Mistake. Big Mistake.
