Home Current News News Archive Shop/Advertise Ridecamp Classified Events Learn/AERC
Endurance.Net Home Ridecamp Archives
ridecamp@endurance.net
[Archives Index]   [Date Index]   [Thread Index]   [Author Index]   [Subject Index]

RE: [RC] [RC] chevy ad update - only for those who care - Juli Jakub

I have to say...I did not think it was that funny, but it didn't bother me. If I was going to take on sexism in advertising I would spend all my time writing shampoo companies, car companies, shoe companies ect. ect. ect...has anyone else ever noticed the rampant amount of sexism in our culture? Magazines, book jackets, food advertisements??? According to our culture we should all be 6 foot, blonde hair, perfect boobs and like clothing, make-up, and jewelry. So Chevy thought to do a funny ad based on this unfortunate cultural norm...I got what they were doing...slightly bad taste I thought, but that is everywhere in the culture of the world. I have to agree with Bruce it wasn't worth worrying about. I have seen and heard things alot more offensive. I Love my Chevy truck...it has done right by us so far...everyone makes a bad choice at times. And sexism goes the other way...men are supposed to be handsome, strong, stoic, and like trucks, beer, and football. I have many male friends that don't really like that stereotype and probably were just as offended by that ad and you see that one all over advertising...ever watched commercials for the Superbowl??!! Unfortunately I have. But if you feel strongly I support your right to do so and admire that you are willing to take the time to say something. Each to their own opinion!!

<html><DIV>
<P>Juli Jakub</P>
<P>The Air of Heaven is that which blows between a horse's ears.</P>
<P>~ arabian proverb</P></DIV></html>




From: Laney Humphrey <laneyhh@xxxxxxxxxxx>
To: goneridin <goneridin@xxxxxxxxxxxxxxx>, Ride Camp <ridecamp@xxxxxxxxxxxxx>, Laney Humphrey <laneyhh@xxxxxxxxxxx>
Subject: [RC] chevy ad update - only for those who care
Date: Tue, 03 Jan 2006 19:44:45 -0800

I decided this morning to call Chevy, partly because I hadn't received any response to my earlier email. After wending my way through the phone index, I spoke with an unusually well spoken and polite customer service rep. She was aware that something was up. Whenever their office receives 5 or more complaints about anything, they are forwarded to the Customer Relationship Manager. She could pull up the complaints about the "handbook" and see that there were already more than 5! She assured me that the Customer Relationship Manager would reply to me, which she did. I quote from what she says, > The "handbook" was designed to be humorous. The piece is satirical and was

not designed to discourage female truck buyers in any way."
She goes on to say, > Female customers are an important part of the Chevy consumer mix - for all

Chevy products -- and Chevy regrets any disappointment some people may have had

about the handbook. Chevrolet appreciates all its consumers and understands

that many women drive the purchase decisions on Chevy products, both cars and trucks."

Anyone who still feels the need to express their feelings about the ad can call 1-800-222-1020 or email via the Chevy website. Oddly, she says that this "handbook" titled "Men, Women and the truck a relationship handbook," is part of a new ad campaign, > called "Long Live the Truck" that connects Chevy Trucks with being the longest lasting trucks on the road."
I, myself, am having a bit of trouble seeing the connection between truck longevity and the DNA of men and women. But maybe I'm just not bright enough to catch on to satire. Or maybe the glitter from all my 4-carat emerald cut diamonds has gone to my head.
Laney









=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Ridecamp is a service of Endurance Net, http://www.endurance.net.
Information, Policy, Disclaimer: http://www.endurance.net/Ridecamp
Subscribe/Unsubscribe http://www.endurance.net/ridecamp/logon.asp

Ride Long and Ride Safe!!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=




=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Ridecamp is a service of Endurance Net, http://www.endurance.net.
Information, Policy, Disclaimer: http://www.endurance.net/Ridecamp
Subscribe/Unsubscribe http://www.endurance.net/ridecamp/logon.asp

Ride Long and Ride Safe!!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Replies
[RC] chevy ad update - only for those who care, Laney Humphrey