Endurance.Net Ridecamp Archives

This is a standard reply being sent to everyone....pure crap....Cora

hrsldylory@xxxxxxx wrote:

> Dear Ms. Walsh,
>
> Thank you for contacting Chevrolet regarding the Men, Women and Truck 
> advertisement.
>
> Chevrolet recently introduced a new truck advertising campaign called "Long 
> Live the Truck" that connects Chevy Trucks with being the longest lasting 
> trucks on the road.  In some cases, the actual print ads included a pull-out 
> piece called "Men, Women and the Truck. A relationship handbook."
>
> The "handbook" was designed to be humorous.  The piece is satirical and was not 
> designed to discourage female truck buyers in any way.
>
> A small number of consumers have expressed concerns about the ad.  The handbook 
> was a one-time print and appeared in publications of limited distribution.
>
> Female customers are an important part of the Chevy consumer mix - for all 
> Chevy products -- and Chevy regrets any disappointment some people may have had 
> about the handbook.  Chevrolet appreciates all its consumers and understands 
> that many women drive the purchase decisions on Chevy products, both cars and 
> trucks.
>
> We certainly appreciate the time and effort you took in writing us and we value 
> your input.  You can be assured that the last thing General Motors wants to do 
> is offend any of our customers.  We will continue to strive for excellence in 
> the marketing and advertising of our vehicles.
>
> Sincerely,
>
> Heather Voltz
> Chevrolet Motor Division
>
>
>
>
>
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