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RE: [RC] Chevy Blows it - heidi

 
I have driven one ton Dodge Duallys for 6 years and was actually thinking 
about a change.  I had read a lot about the Chevy Duramax----then I too saw 
the ad in Western Horsemen-----I think the women of endurance should go after 
the job of the ad agent who thought that ad was cute----from a legal point of 
view---it is sexist and discriminatory---from an everyday point of view---I 
WAS TOTALLY OFFENDED! 

Whoever wrote the ad for Chevy really SHOULD be looking for a new job. 
Not only is that sort of ad offensive, but sheesh, look at the
deomgraphics of the horse world!  Endurance isn't the only place where
the ladies outnumber the men by a long shot.  Who the heck do they
think drives us to all of those horse activities?  And who the heck do
they think makes the buying decisions?

Next time I'm in town, I plan to take a gander at WH on the newsrack,
and I'll not only write to Chevy and WH, but I'll also drop it off with
a local Chevy salesman I know, and see if he will write, too.  I drive a
Ford, and I'm with the ones who tend to only look at Fords or  Dodges
when I replace trucks anyway, but our local Chevy salesman is a nice
guy.  (In fact, he sold me my current Ford Powerstroke... <g>)

Heidi


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