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[RC] Ultium and certified dealers - Michael Maul

There was a post asking why the dealers need to be certified to sell Purina Ultium.

I had a similar question sometime ago when I was first trying it out and got the following response from Purina.

" the reason we required our dealers to be certified is because it is important for our dealers to know as much about new products like Ultium as they can.

They need to know some basic knowledge as some customers can really ask
some great questions. Knowing what kind of horse the feed is intended
for, ingredients, the R&D story behind Ultium etc. We also educate them
on how to market, display and promote the product. When you put as much
time into developing a new feed like Ultium it just does not make much
since to just put it in the store and see what happens. As for who can
sell Ultium, any dealer that is certified can sell it. The vast
majority of our dealers are or will be certified. We have launched this product by regions, the US will be covered by early 05. We were lucky here in Texas as we got it this spring. "

It's working fine for my two guys.

Mike

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