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[RC] Competition - Jeannie Gillen

Do I dare to question why the emphasis on competition...i.e. points, awards, placements, miles, etc. isn't mentioned as one of the culprits here?  I thought "to finish is to win" was the creed...... but the more rides I went to, the more I heard about first place, time, top ten, etc. and the less I heard about "to finish is to win"