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[RC] Butt Paste In The News - Sharon Levasseur

I think Butt Paste and various similar products came up recently here........
http://www.foxnews.com/story/0,2933,198461,00.html

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"Diaper Rash Is No Laughing Matter
Tuesday, June 06, 2006

NEW YORK ? George Boudreaux is a man on a mission.

George Boudreaux is a man who has made something of himself ? something that he
feels can make the world a better place.

George Boudreaux is a man whose ingenious concoction brings comfort to scores of
parents, babies and even the Louisiana State University Fighting Tigers.

George Boudreaux is the maker of Boudreaux's Butt Paste.

Boudreaux knows his Butt Paste might ? uh ? make a stink among the more refined
rash sufferers among us, but he doesn't care.

He likes that fact that he's got a product with a name that gets people talking.
Boudreaux, a Louisiana pharmacist, started making Butt Paste as a treatment for
diaper rash in his family pharmacy decades ago, The Indianapolis Star reports.

But Boudreaux knew his Butt Paste could benefit the booties of more than just
babies, and he started marketing it to hikers, bikers, joggers, cyclists,
hunters, truckers and athletes. ESPN even cited the ointment as the secret
weapon of the LSU football team to prevent chafing.

And though the Butt Paste still only takes a small share of the market dominated
by bigger, badder butt salves, sales are growing ? thanks in part to a name that
no one will forget.

Dr. Jim Megremis, a pediatrician with St. Vincent Physician Network in
Zionsville, Ind., said Butt Paste isn't unlike other diaper rash products as
far as function or ingredients go, but the product's catchy name can't hurt.

"It's a marketable name," he said. "It sounds funny, and things that are funny
people talk about."

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