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Re: [RC] Ultium and certified dealers - Karen Sullivan

Hi Jon,

Again, wondering cost on this, and how is it that much different from
Purina Athlete, which was the last pricey effort directed toward the
competition horse,being a high fat feed.  Why is this feed better than
Athlete?  I tried Athlete a couple of time, detered by the cost (upwards
of $25 a bag.....and the hard keeper picky horse didn't like it so I had to
sneak it into other feed she liked better.....my guess is Athlete didn't
sell well due to price.

Anyway, can you ask your wife?

Thanks, Karen

----- Original Message -----
From: <Jon.Linderman@xxxxxxxxxxxxxxxxx>
To: "Michael Maul" <mmaul@xxxxxxxxx>
Cc: "ridecamp" <ridecamp@xxxxxxxxxxxxx>; <ridecamp-owner@xxxxxxxxxxxxxxxxx>
Sent: Thursday, September 30, 2004 6:33 AM
Subject: Re: [RC] Ultium and certified dealers


I went to one of the Ultium launches with my wife who works for Purina.  It
was quite extensive.  A day long affair with 3 of the head R&D guru's
including a former student Dr. Ray Geor.  More than most might want, but it
is what the company wanted to do.  If nothing else knowing the extensive
work that went into this product makes the cost seem somewhat justified.
As I said once before R&D for other feed companies, companies my wife
worked for, was a phone conference asking wich product label to copy.  As
they say imitation is the highest form of flattery.  We have everything
from a retired race race horse, an old arab gelding, an endurance horse,
and an active (and successful!) race horse on the product.  We feed it
straight up, no additions, no dilutions........keeping it simple.  In all
aspects of what we look for the product has been great.  We are also now
seeing a need to cut the product back in terms of pounds of feed, saving $.
Coats, muscle tone, feet, overall health, etc..........all wonderful.

Jon K. Linderman, Ph.D., FACSM
Assistant Professor of Health and Sport Science
University of Dayton







                     Michael Maul
                     <mmaul@xxxxxxxxx>            To:       ridecamp
<ridecamp@xxxxxxxxxxxxx>
                     Sent by:                     cc:
                     ridecamp-owner@xxxxxx        Subject:  [RC]   Ultium
and certified dealers
                     durance.net


                     09/29/2004 11:40 PM






There was a post asking why the dealers need to be certified to sell
Purina Ultium.

I had a similar question sometime ago when I was first trying it out and
got the following response from Purina.

" the reason we required our dealers to be certified is because it is
important for our dealers to know as much about new products like Ultium
as they can.

They need to know some basic knowledge as some customers can really ask
some great questions.  Knowing what kind of horse the feed is intended
for, ingredients, the R&D story behind Ultium etc.  We also educate them
on how to market, display and promote the product.  When you put as much
time into developing a new feed like Ultium it just does not make much
since to just put it in the store and see what happens.  As for who can
sell Ultium, any dealer that is certified can sell it.  The vast
majority of our dealers are or will be certified. We have launched this
product by regions, the US will be covered by early 05.  We were lucky
here in Texas as we got it this spring.  "

It's working fine for my two guys.

Mike

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Ridecamp is a service of Endurance Net, http://www.endurance.net.
Information, Policy, Disclaimer: http://www.endurance.net/Ridecamp
Subscribe/Unsubscribe http://www.endurance.net/ridecamp/logon.asp

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Replies
Re: [RC] Ultium and certified dealers, Jon . Linderman