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RE: [RC] [RC] Ariat Tevis vs Ariat Terrain - Laurie Durgin

Smart of Ariat, why tick off the very people you want to market too?

From: "Bob Morris" <bobmorris@xxxxxxxx>>
    >I find the Ariat Terrain lace boots, but not the Tevis???

    The Ariat corporation tried to trademark "Tevis" as the
    name of their sneaker.  The ad I saw actually said
    "Ariat Tevis(TM)".

    I don't know the details, but evidently the Western States
    Trail Foundation heard about this and, very legitimately,

    If Ariat trademarks "Tevis," and the WSTF doesn't
    defend its presumptive trademark on "Tevis," (after
    all, why would anyone name a sneaker T-E-V-I-S?
    because of the fame and cache' of the ride
    that the WSTF has been putting on for 50 years!),
    then Ariat could forbid WSTF from using the
    name "Tevis," or could actually charge WSTF
    a royalty fee for awarding the Tevis Cup!

    It looks like WSTF was successful in getting
    Ariat to change the name of their product to
    Terrain and protect WSTF's right to the
    Tevis "brand," but not before Ariat had put
    out a lot of publicity on their new riding
    sneaker under the old name.

    I wonder if Steph and John should consider registering

As I said before,

What a world, what a world...

    Linda B. Merims
    Massachusetts, USA

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