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[RC] Ariat Tevis vs Ariat Terrain - Linda B. Merims

>I find the Ariat Terrain lace boots, but not the Tevis???
The Ariat corporation tried to trademark "Tevis" as the
name of their sneaker.  The ad I saw actually said
"Ariat Tevis(TM)".
I don't know the details, but evidently the Western States
Trail Foundation heard about this and, very legitimately,
If Ariat trademarks "Tevis," and the WSTF doesn't
defend its presumptive trademark on "Tevis," (after
all, why would anyone name a sneaker T-E-V-I-S?
because of the fame and cache' of the ride
that the WSTF has been putting on for 50 years!),
then Ariat could forbid WSTF from using the
name "Tevis," or could actually charge WSTF
a royalty fee for awarding the Tevis Cup!
It looks like WSTF was successful in getting
Ariat to change the name of their product to
Terrain and protect WSTF's right to the
Tevis "brand," but not before Ariat had put
out a lot of publicity on their new riding
sneaker under the old name.
I wonder if Steph and John should consider registering
As I said before,
What a world, what a world...
Linda B. Merims
Massachusetts, USA