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I can see it now - instead of wearing you countries colors you wear your 
sponsor's logo. However, some strange things can happen. In the '92 
Olympics was the first time true professional athletics could 
participate in the Olympics. The IOC had been lifting the restrictions 
on enforcements for quite awhile but in '92 they just finally stopped 
the charade and allowed pros. This was the year of the "Dream Team" the 
US basketball team of NBA all-stars. Of course they creamed the rest of 
the world - winning every game by an average of 44 points - doing a lot 
of "showboating" along the way. But the most interesting thing was to 
see how the drama of their personal endorsements  played out against the 
backdrop of Olympic sponsorship.

About half the team had personal endorsements with one sports shoe 
company. Another large sports shoe company was a sponsor of the 
Olympics. Under the endorsement contracts they had to wear the sponsors 
logo. Under the IOC sponsorship contract they could not wear a 
competitors logo. That's why every time you saw Magic Johnson in an TV 
interview he was very careful to have hid behind his team jacket to 
cover the Nike logo he wore.

My my sports gets interesting when it sells out.

Truman

Maryanne Gabbani wrote:
> This was posted to another list recently. It's all becoming very much 
> about the money.
>
>
>
> "Thanks to Alltech's $10 million sponsorship, the games formerly known
> as World Equestrian Games are now officially
> Alltech FEI Games Kentucky 2010
>
> Local newspaper story at
> http://www.kentucky.com/mld/kentucky/news/14858020.htm
>
> I guess the sponsorship is nice, but I kinda liked the old name.  For
> most people, it was a pretty good clue that this was a world-class
> horse event.  For the average citizen who doesn't know what FEI is,
> it makes it sound like some kind of state championship in some
> unknown competition".
>
>
> Maryanne


--

"The opposite of a correct statement is a false statement. The opposite 
of a profound truth may well be another profound truth."    Niels Bohr 
-- Nobel Laureate, Physics




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