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[RC] advertisements - Ridecamp Guest

Please Reply to: mike everett mikeeverett@xxxxxxxxxxx or ridecamp@xxxxxxxxxxxxx
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I am a new car dealer. we advertise to different markets all the time. one ad 
is not intended to attract or please 100% of the market, that is impossible! 
you try to hit the highest percent of your prospects in any given market. there 
is always a minority that vocalize their displeasure, you just listen and 
learn. its just amazes me how far out people can get on simple things like the 
chevy ad. sometimes i do not like the commercials i run on tv or radio or in 
the paper, but i am forced to run what the public responds to!!! sometimes this 
runs against my personal taste but the public is so conditioned to the 
sensationalized. it has gotten to the point that advertising has got to be like 
the news. anyway, i like girls that like dolls, horses, trucks and guys!!! mike


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