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[RC] FW: For Immediate Release: On the road you can phone home, but your pet can't - terry banister

New: "American Humane FINDER System allows the person finding a lost pet to dial a toll-free number and enter an ID number printed on the specially made collar tag" (or maybe horse's body?) . . .

------ Forwarded Message
From: Kathryn Jahnigen <KathrynJ@xxxxxxxxxxxxxxxxxx>
Date: Fri, 25 Mar 2005 08:47:35 -0700
To: Kathryn Jahnigen <KathrynJ@xxxxxxxxxxxxxxxxxx>
Subject: For Immediate Release: On the road you can phone home, but your pet
can't

For Immediate Release Contact: >Kathryn Jahnigen
>>>>>>> Public Relations Associate 303-925-9418 kathrynj@xxxxxxxxxxxxxxxxxx
on the road you can phone home, but your pet can¹t
American Humane, SECURE CONNECTIONS, LLC, PARTNER to give pets a voice ­
even when owners travel

DENVER, Mar. 25, 2005 ­ In an effort to save the lives of lost companion
animals and spare millions of people the heartache of losing their pets, the
American Humane Association is partnering with Secure Connections, LLC, the
company that developed the FINDER Lost Pet Tag System?, to give lost pets a
voice. The collaboration is part of American Humane's public awareness
campaign, Every Day is Tag Day, to help consumers understand the need to
equip their pets with some form of identification.

Without an ID tag to provide a voice for an animal separated from his
guardian, a lost pet faces endless dangers, including traffic, starvation,
and exposure to the elements or human violence. Most animal shelters can
hold an unidentified pet for only a short time in the hopes that his family
will claim him. Eight to twelve million animals end up in shelters across
the country every year, six to nine million of these animals will have to be
put to sleep. ³Any time a stray animal enters a shelter without an ID tag or
other form of identification, the chances are very slim that the pet will
ever see its family again,² says Marie Belew Wheatley, president and CEO of
American Humane.

³Getting the word out to pet guardians about the need for some form of
identification will go a long way toward saving countless animal lives,
which is why we¹re so delighted to partner with Secure Connections for Every
Day is Tag Day." American Humane¹s Every Day is Tag Day kicks off April 2,
2005, and is part of a nationwide effort to increase usage of ID tags. (For
information on Tag Day, including original Tag Day artwork by Lori Faye
Bock, visit www.americanhumane.org/tagday
<http://www.americanhumane.org/tagday> .)

³Having an ID tag on your pet is crucial,² agrees Barry Stiefel, president
of Secure Connections. ³But only if the information on that tag enables a
finder to reach you. Traditional ID tags generally provide one phone number.
But what if you can¹t be reached at that number because you¹re out looking
for your pet? If your pet wanders off during a family vacation to the Grand
Canyon, where you don¹t receive cellular coverage, how much does it help to
have your cell number on his ID tag? People today are mobile and they need
to be reached wherever they might be.²

Available in retailers nationwide as petFINDER? or from the Home Shopping
Network¹s (HSN) line of pet products as the Royal Treatment Lost and Found?
Pet Locator System, the Finder Lost Pet Tag System is based on patented
communications technology originally developed for child safety products.
³We consider this system to be the next generation of Pet ID tags, says
Wheatley. ³The American Humane Association has always asserted that ?Without
a voice and a tag, a lost pet will never find its way home and we think that
petFINDER? and the Royal Treatment Lost & Found provide a great solution.²

Using a simple to understand communication platform, the FINDER System
allows the person finding a lost pet to dial a toll-free number and enter an
ID number printed on the specially made collar tag. They will first hear the
owner¹s previously recorded message with vital information pertaining to
their pet. Then, with just the push of a button, that person is connected
directly to the owner at any of three personal contact phone numbers. If the
owner is not reached at the first number, the system will dial the next two
personal numbers helping to ensure that the owner is be reached wherever
they might be. Furthermore, the caller will never know the numbers they are
connected to thus protecting that owner¹s security. Good for the life of
their pet, the FINDER System allows the user to change the message and
contact numbers an unlimited amount of times.

Among other activities for Every Day is Tag Day, Sara Spaulding, vice
president of marketing and communications for American Humane, will appear
live in the HSN studio to educate viewers on the importance of tagging their
pets and to help showcase the Royal Treatment Lost & Found system on shows
airing at 7 a.m. and 4 p.m. on Thursday, April 7, 2005.

About The FINDER Lost Pet Tag System
Secure Connections, LLC is a privately held company based in McLean,
Virginia.  In 1999 the company developed and patented a telecommunications
technology to help quickly locate and reunite children accidentally
separated from groups during off-campus outings or field trips. The
solution, marketed as KidCallAlert?, is currently used to protect thousands
of children in school systems, camps, and early childhood programs around
the country.

The company¹s subsidiary, FINDER Products, developed the FINDER Lost Pet Tag
System based on the patented KidCallAlert? communication platform and
began marketing this newest communication safety product for pets in July
2004 under the name petFINDER?.

About American Humane
Founded in 1877, the American Humane Association is the nation¹s only
organization dedicated to protecting both children and animals. Through a
network of child and animal welfare and protection agencies and individuals,
American Humane develops policies, legislation, curriculum, and trainings to
protect children and animals from abuse, neglect, and exploitation. The
nonprofit membership organization, headquartered in Denver, raises awareness
about The Link® between animal abuse and other forms of violence, as well as
the benefits derived from the human and animal bond. American Humane¹s
regional office in Los Angeles is the authority behind the ³No Animals Were
Harmed?²® End Credit Disclaimer on TV and film productions, and American
Humane¹s office in Washington, DC, is an advocate for child- and
animal-friendly legislation at the state and federal levels. Visit
www.americanhumane.org <http://www.americanhumane.org> to learn more.

# # #





k a t h r y n  j a h n i g e n
p r  a s s o c i a t e
a m e r i c a n  h u m a n e  a s s o c i a t i o n
303.925.9418
kathrynj@xxxxxxxxxxxxxxxxxx

6 3  i n v e r n e s s  d r i v e  e a s t
e n g l e w o o d,  c o l o r a d o  8 0 1 1 2



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