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[RC] FW: Blazing new Trails. - Steph Teeter----- Original Message ----- From: Steph Teeter To: ridecamp@xxxxxxxxxxxxx Cc: civilandbuilding@xxxxxxxxxxxxx Sent: Monday, July 21, 2003 10:29 AM Subject: FW: Blazing new Trails. John, I'm forwarding your message to Ridecamp@xxxxxxxxxxxxx - the endurance email list. Good luck! Steph www.endurance.net ======================= -----Original Message----- From: john brodie [mailto:civilandbuilding@xxxxxxxxxxxxx] Sent: Monday, July 14, 2003 3:16 AM To: morrocco.arabians@xxxxxxxxxx; press@xxxxxxxxxxxxx; steph@xxxxxxxxxxxxx Subject: Blazing new Trails. Hi Guys !! Just letting you know what's happening "down under." This is unique to say the least. I'm looking to raise the money to put the 2000 mile Stage 1 together in principle. Also looking Internationally for a Major Investor as a Joint-Venture Partner. While ever I can find positive, focused people - it will happen. Best regards, John R. Brodie. JP. Director & Architect, Australia's Horse Highway & Trail project. ================ ABN 50 665 965 218. THE LONGEST RIDE CORP. Australia?s Horse Highway & Trails network . Suite 2, 3 Silvester Street, Redcliffe. 4020. Australia. Phone: + 61 7 3880 3661. Email ? thelongestride@xxxxxxxxxxxxx ? SEE AUSTRALIA BY HORSE ? This project represents the greatest tourist income opportunity in Australia ?s history ? for a single mainland facility. The trail-using market in the Northern Hemisphere is massive. The proposal is to build the longest, most diversified, wilderness Horse Trail network in the World. Stage 1 is planned for Queensland as a $34m national prototype to access four major Airports along the way ? Cairns, Rockhampton, Brisbane and Toowoomba. How did the Horse Highway proposal develop? It came about as a result of my inclination to ride Australia?s Bicentennial National Trail (BNT) and produce a documentary of the adventure. I found that the BNT Association had been in poverty for 12 years. They were struggling to keep the Trail open. I then proposed a publicity promotion for them based on an International Teams Event with 5 Countries, TV production and the injection of VIP?s and Celebrities. It took 3 months to put together in principle. However, research into the BNT over that period proved its limitations as a horse trail. It is designed and maintained as a minimum use Heritage Trail. Much of the BNT in Queensland runs through private property and they do not like horse groups. Much of the Trail in New South Wales and Victoria runs through sensitive wilderness areas and they do not like horse groups. More than 80% of the BNT has no campsite facilities at all and the BNT Association presides over the Trail with a minimum use policy restricting campsite numbers to 6 or 8 people. It makes a mockery of the international promotion. We are a leading horse nation in the World but have no national horse trail. So, Australia?s Horse Highway & Trails network was born - with the marketing strategy ? ?See Australia by Horse.? The 2 concepts have excited many people in the Northern Hemisphere. The size of the northern trails market is in excess of 200 million. Our expected share and income potential is also massive. The national Horse Highway and trails project would not displace the Bicentennial National Trail - quite the opposite. The Horse Highway and trails is like the supermarket. It is designed to attract large numbers of people and that clientele will feed many horse trail and other businesses. It can financially support the longevity of the Bicentennial National Trail. Australia?s Horse Highway network will run from Cairns in tropical Queensland, 6000 kilometers to the back of Melbourne in Victoria and a further 6000 kilometers across the spectacular, Great Australian Bight to Albany in Western Australia. It will be the longest and greatest horse trail network in the World. 1 One aim of The Longest Ride Corp. would be to promote the leisure Equestrian and Pony Club industry throughout Australia. Nothing in our history could achieve more in this direction. It would filter down through the many service industries, down to those farmers growing the fodder. THE MARKET SIZE & RURAL BUSINESS POSSIBILITIES. This is the greatest tourist income opportunity in our history. The number of bicycle riders, hikers and animal riders who frequently use trails in the Northern Hemisphere is over 200 million. In the USA alone there are 22m horse riders (5m belong to trail clubs), 84m bicycle riders and 73m hikers. The international leisure ride market is estimated at 140 million and the Asian market is additional. Endurance riding is another user of a trail such as the one proposed here. Australia is a ?safe haven? and the only ?class? venue in the Southern Hemisphere. A top quality facility (like this Horse Highway & Trails) would take advantage of this huge northern market - particularly through their long winter months. They have no alternative at present. The Horse Highway & Trails will have top quality campsite facilities each day?s ride ? and that is the key. Campsites can be used by hikers and bicycle riders, as well as horse riders. This is a chance for Rural Renewal on a large scale ? in so many rural communities down the trail. Then there is the expansion value that the concept has for Government Departments both State and Federal - like Parks & Wildlife ? Tourism ? Local Government ? Regional Development ? Forestry ? Primary Industry ? Sport & Recreation etc. Everyone will benefit from the capacity of this project. It is the catalyst that State and Federal Governments have been seeking for years, as a means of justifying the large-scale injection of funding into the rural communities behind the coastal urban strip. HOW DO WE BUILD IT. It will be a Joint-Venture. State and Federal Governments 25% each and 50% Corporate funding of the ?in principle? design budget, to achieve an Approved Project on paper. The ?approved project? status is our means of selling Joint-Venture construction and ownership interest. This Part 1 of the Project is a ?not-for-profit? venture. We will fund the construction largely through Private Enterprise. The project will be broken down into small components and funded individually. It will also be a Community Involvement Project of major proportion in the construction process, in each City and Shire Council area. The proposed Trails Network will be the first in the World to offer the huge, International horse riding market a genuine, large scale facility of its own. It will encourage horse riding as the great, major out-door recreation that it is. Horse riding exercises the whole body. Much of the Trail construction work can be achieved with volunteer labour and Media support. The "Clean up Australia" campaign is an example of what we can do, if we put our mind to it. Unemployment is high along the proposed Horse Highway and we would tap into that. 2 There would be nothing like it anywhere in the World. It would be our biggest, mainland tourist attraction, perhaps comparable to the Great Barrier Reef, as an income earner. REGIONAL ADVANTAGES . · the Trails would include a host of rural towns and villages, as an integrated part of the network. · campsites in and near towns give users access to fresh supplies, reducing the need to carry food. · the Trails increase tourism in the towns and give them a chance to develop tourism. · the trail network gives towns & villages a common medium through which to advertise, worldwide. · it represents a unique income opportunity by which to stimulate business and employment. · It creates a large number of new business enterprises in support. The Horse Highway will have the capably to cater to a variety of income earning uses :- · National & International endurance rides, competitions & other promotions. · National & International Trail or Riding Club Camps. · Corporate & Organizational bush bonding camps. · Horse & rider training, bush craft training & family bonding camps. · Pleasure, adventure, fossicking, nature, sketching, art or photographic rides. · Capacity to carry film crews, television crews & back-up support crews. · The reintroduction of horse drawn vehicles. BUSINESS DEVELOPMENT OPPORTUNITIES :- · saddlery, horse packs and horse gear maintenance. · camping gear, packs, tents, eating gear, sleeping bags - supply and hire. · trail clothing supply · ?Horse Highway & Trails? T-shirts and merchandising manufacture and sales. · ?See Australia by Horse? ? merchandising manufacture and sale. · other tourist merchandising ? promoted by the towns and villages. · bicycle hire and repair. · the transportation of horse and equipment between Ranger Stations. · the manufacture of horse drawn vehicles and harness manufacture · the maintenance of horse drawn vehicles. · the trade from running modern covered wagon trains. · black smithing and horse shoe manufacture. · a range of other transportation and associated infrastructure. · Airline packages and bus transportation. · Veterinary supplies and attendance. · Ranger Station facilities and staff in each Shire. We will undertake a National Publicity Campaign to inform the community of the project in detail. Public meetings will be held in participating Council areas and locals will be invited to contribute to the project establishment. The local communities will be invited to select a trails network that best serves their community and guidelines will be provided to them for this. The Horse Highway & Trails will be a viable business, sustained by the growth benefits aimed at the Regional Areas along it and by the huge international horse riding market to support it - currently untapped. This is rural Australia that welcomes a Horse Highway & Trails network. 3 PROJECT FUNDING. In brief. · We are invited to do a video Study Tour of Trails in both the USA and England. This will provide the best information ever collected on trail design and management. It will also provide TV quality videos for local and overseas advertising and promotion. · We have been offered assistance in both the USA and England. · The establishment in principle of Stage I in Queensland will provide us on paper with a ?Government approved project.? This part of the project is a not-for-profit venture. · Much of the 18 month, $270,000 budget for this can be filled by in-kind Sponsorship. · State and Federal Governments will support equally with Corporate enterprise ? but grants are only available for some types of equipment. · The Queensland Government will pay for a formal Feasibility Study. However, to achieve such support, we first must attract the commitment of a Major Investor. · The construction cost for Stage 1 is estimated at $34 million. · This will be reduced by local Councils offering plant and equipment free of charge for the establishment of campsites and trail identification · The supplier of the ablution blocks will offer a part sponsorship · We will encourage much community involvement in the establishment of the trail system in each area ? as volunteer labour. · State & Federal Governments will also support the establishment process If we attract a Major Investor, other Investors and Sponsors have indicated considerable support. PROJECT SUPPORT TEAM. The Queensland Government is represented by :- · State Development, Mr. Steve Mill, Executive Director, Regional Development. · Tourism. Ms. Jan Bimrose, Director Tourism Development. · Parks & Wildlife, Mr. Mike Harris, Manager - Management Co-ordination. Private advice :- · Ms Jennifer Gilbertson - an International Endurance Ride Champion and equestrienne · Ms Gitta Seidel ? expert on trails, published trails & equestrian author & photographer · Ms Anne Jones ? Secretary Queensland Endurance Riders Association · Ms Ann Macbeth ? International Business Woman of the Year ? listed in Who?s Who. Campsite Design Team :- COATES PRESTIGE (ablution units) - Mr. Garry Miller, North Australia Manager. (07) 3271 4132. DAVEY ENGINEERING (feed dispensers) ? Mr. Denis Davey, Managing Director. (07) 4634 7767. WATERPAC AUSTRALIA (sewer treatment) ? Mr. Allan Pettigrew, Chief Executive. (07) 5546 9833. ENERGEX - Mr. Graeme Lederhose, Production Manager, Solar & Alternative Energy. (07) 3407 6166. MINES & ENERGY Department, Mr. Alistair Pilbeam, Senior Program Manager. (07) 3224 8240. John R. Brodie. JP. Project Director & Architect.. 4 =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Ridecamp is a service of Endurance Net, http://www.endurance.net. Information, Policy, Disclaimer: http://www.endurance.net/Ridecamp Subscribe/Unsubscribe http://www.endurance.net/ridecamp/logon.asp Ride Long and Ride Safe!! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
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