RE: Ariant boot quality

["Kathy Mayeda" <kathy_mayeda@atce.com>]

If you read the Ariat promos it was started by two women who are MBA's
from Stanford U. something like that.  So.... we call it the "mink and
manure" crowd, the same people who don't bat an eyelash when their
farrier charges $200 a set, pay $1500 a month for their horses to be
in training at a fancy barn, etc....

A lot of riders just wear regular running shoes anyway and just have
cages on their stirrups.  That may be a good alternative, too.

"Looks like Ariant is more interesting in selling boots to the crowd that
puts them on and drives their BMW out to the barn to look at their horse
rather than the crowd that actually thinks riding boots should be used
riding."

Truman