Monday, October 19, 2009

A Taste of Research and Development at EasyCare


Prototype boots at 10,800 feet.
There is magic up in the mountains north of Durango, Colorado as you head towards Silverton. It is the kind of magic you felt all around you when you were a kid. It creates in you an awe of your surroundings and a sense that you are more alive and more aware than you have ever been. The aspens rustle in the wind; their white bark leaves a chalk memory on the palm of your hand as you brush by it and the contrasts of primary colors stimulate your eye. The peaks stitch their patchwork from one valley into the next, calling you ever upwards towards their summit. It is powerful stuff.


A boot user’s fantasy. Each of these boots will play their own role in shaping the evolution of the Easyboot product line.

I had the privilege this weekend of seeing some of the field testing going on behind the scenes at EasyCare. I was impressed with the ongoing commitment of the team to perfecting the product and testing the various design elements to their limits. But more than that, there is genuine excitement about the current technological advances in boot design and what the evolution means for us all, whether we are hardcore endurance enthusiasts or riders who just love to be out on the trail with our horses. We all benefit from this.

Read the full story here

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