Re: RC: Re: Today Show

[CMKSAGEHIL@aol.com]

In a message dated 9/15/99 12:52:08 PM Pacific Daylight Time, 
mcunningham@calcot.com writes:

<< After the presentations were completed someone came up to
 me and said she had seen the Today Show segment on endurance riding and was
 excited to know someone who participated in that sport.  She had never heard
 of it before and thought it was neat that she knew someone who was an
 endurance rider.  I think this is the benefit of a segment like the Today
 Show included.  This person isn't going to go out and start endurance riding
 but it informed her about our little known sport.   Most segments on morning
 talk shows are fluff and tend to be teasers that might peak someone's
 interest.  For the non endurance rider it was a learning experience about a
 little know sport. >>

Yes, Marci, you are absolutely right.  And as frustrated as we may get at 
times over the signs of urbanization (the "icky-poo" part), the fact that the 
sport got some positive exposure at all is the main thing.  And THAT is 
gratifying.  Valerie deserves thanks for the time and effort that it took to 
get that small bit into several million living rooms.

Heidi


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